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INTERACTIVE
ONLINE ENTERTAINMENT LAW
Rob
Hassett
Suellen
W. Bergman
Hassett Cohen Goldstein &
Port, LLP
990 Hammond Drive, Suite 990
Atlanta, GA 30328
(770) 393-0990
http://www.internetlegal.com
ACKNOWLEDGEMENTS
The writers wish to thank Robert
C. Port, a partner in the above law firm, and Lori Brill, an associate,
for their help in preparing these materials.
INTERACTIVE
ONLINE ENTERTAINMENT LAW
I. Introduction
Over the past year, courts,
Congress, and state legislatures have dealt with a number of different
issues that concern Interactive Online Entertainment, including:
1. How far will the courts, Congress
and ICANN go to restrict the use of marks as domain names, metatags
and for other uses on Web sites?
2. Under what circumstances may "ephemeral"
(in other words temporary) copies be made and used for digital
broadcast purposes?
1. What performance
rights do owners of copyrights in sound recordings have with regard
to the use of their recordings by Webcasters?
2. Under what circumstances
may operators of interactive online entertainment sites attract people
to their sites using bulk email?
3. What are the
privacy rights of users of Web sites?
4. Under what circumstances
are agreements entered into over the Internet enforceable?
What is a Web site
operator's liability for a Web site which involves activity that
is legitimate in some jurisdictions, but illegal in others?
These and other issues are discussed in this
paper.
II.
Domain Names and Marks
A. Case law
Uses of domain names and
references made to marks on the Internet frequently clash with the rights
of owners of trademarks and service marks. Ten (10) examples of these
kinds of clashes are discussed below in order from those most likely to
be prohibited to those most likely to be allowed.
1. Consumer Confusion
Where consumers are likely
to be confused because two marks are similar and used in the same channels
of trade, courts will almost always prohibit those uses. See Playboy Enter.
v. Calvin Designer Label, 985 F. Supp. 1218 (N.D. Cal. 1997).
2. Dilution
Where a mark has become "famous"
it is entitled to protection not only from "confusion" but also
from tarnishment and blurring. For example, it is not likely that customers
using the adult site "Adults "R" US" thought that
the site was being operated by Toys "R" US. As discussed below,
the use of that domain name was nevertheless illegal.
a. Toys "R"
US, Inc. v. Adults "R" US, 1996 U.S. Dist. LEXIS 17090,
40 U.S.P.Q.2d (BNA) 1836 (N.D. Cal. 1996). The Court awarded a preliminary
injunction to Toys "R" Us, finding that its marks are famous
and distinctive and, thus, eligible for protection from dilution under
15 U.S.C. § 1125, and enjoined the defendants from using "Adults
R Us" because it tarnishes the "'R' Us" family of marks
by "associating them with a line of sexual products that are
inconsistent with the image Toys R Us has striven to maintain
for itself." 1996 U.S. Dist. LEXIS 17090 at *7.
b. Ringling Bros.-Barnum
& Bailey Combined Shows v. Utah Div. of Travel Dev., 170 F.3d
449 50 U.S.P.Q.2d (BNA) 1065 (4th Cir. 1999), held that Ringling Brothers
could not prevent Utah from using "The Greatest Snow on Earth"
as a slogan for Utah's winter sports attractions because the Federal
Anti-Dilution law was held to require a showing of "actual economic
harm" to the famous marks' economic value by lessening its selling
power as an advertising agent for its goods or services. Proof of
this harm should be demonstrated by surveys and by showing actual
loss.
c. The First Circuit,
in I.P. Lund Trading A.P.S. v. Kohler Co., 163 F.3d 27, 49 U.S.P.Q.2d
(BNA) 1225 (1st Cir. 1998), specifically rejected the "lessening
of demand for the product" test that had been applied by the
Fourth Circuit in the Ringling Brothers case.
3. Contributory Infringement
The Ninth Circuit upheld
summary judgment in favor of Network Solutions, Inc. (NSI) in a case where
a trademark owner sought to hold NSI liable for trademark infringements
by cybersquatters and others who used its services. Lockheed Martin Corp.
v. Network Solutions, Inc., 194 F.3d 980, 52 U.S.P.Q.2D (BNA) 1481 (9th
Cir. 1999). Lockheed sued NSI in 1996 over use of the domain name "Skunkworks,"
which is a trademark of Lockheed's Southern California aircraft construction
and design laboratory. Lockheed wanted NSI to "preclude anyone from
registering anything with [the words] >Skunk Works,' in the domain
name or that sounded like >Skunk Works.'"(1) The Court held that
NSI was only vulnerable to suit if it intentionally induced a third party
to infringe a mark or supplied a product to that third party with actual
or constructive knowledge that the product was being used to infringe
the service mark. See Lockheed, 194 F.3d 980, 984.
4. Cybersquatting
Panavision, Int., L.P. v.
Toeppen, 945 F. Supp. 1296, 40 U.S.P.Q.2d (BNA) 1908 (C.D. Cal. 1996).
The Court found that defendants registration of the plaintiffs
trademarks as the defendants domain name for purposes of resale
constituted trademark dilution. Accord Intermatic, Inc. v. Toeppen, 947
F. Supp. 1227, 41 U.S.P.Q.2d (BNA) 1223 (N.D. Ill. 1996). The plan to
resell the domain name was determined to be "commercial use"
which is required to constitute dilution.
5. Hijacking
Until recently, registration
of a competitor's mark as a domain name (hijacking) would not be illegal,
see, Juno Online Servs., L.P. v. Juno Lighting, Inc., 979 F.Supp. 684
(N.D. Ill. 1997), 44 U.S.P.Q.2D (BNA) 1913. See also HQM Ltd. and Hatfield
Inc. v. William B. Hatfield, 71 F. Supp. 2d 500 (D. Md. 1999) (holding
that the registering and activating of a Web site with the".com"
designation does not, by itself, constitute commercial use). Hijacking
with "bad faith intent to profit" is now illegal under the recently
enacted Anticybersquatting Act, discussed below.(2)
6. Registering
Registering a domain name
with "intent to profit" would now be illegal under the Anticybersquatting
Act (which created a new §43(d) of the Lanham Act, 15 U.S.C. §1125(d)).
Previously, registering a domain name without more would not constitute
either "use in commerce" or "commercial use" as was
previously required under the Lanham Act to establish a violation.
7. Criticism
In Bally Total Fitness Holding
Corp. v. Faber, 29 F. Supp.2d 1161, 50 U.S.P.Q.2D (BNA) 1840 (C.D. Cal.
1998), the defendant used Ballys trademark in a Web site entitled
"Bally sucks," which was critical of Bally. The District Court
dismissed Ballys suit because the defendants use of Ballys
mark did not create a likelihood of confusion or otherwise constitute
trademark infringement or dilution. See the Web site at Compupix.com/ballysucks/index.htm
8. Communicative Use
Playboy Enters., Inc. v.
Welles, 7 F.Supp.2d 1098, 47 U.S.P.Q.2D (BNA) 1186, (S.D. Ca. 1998), aff'd,
1998 U.S. App. LEXIS 27739 (9th Cir. 1998). A former playmate was permitted
to state her association with Playboy enterprises, Inc. (PEI)(3) on her
own Web site. The heading of the defendant's Web site is "Terri Welles--Playmate
of the Year 1981," and the title of the link page is "Terri
Welles--Playboy Playmate of the Year 1981." Each of the pages uses
"PMOY '81" as a repeating watermark in the background. According
to defendant, eleven of the fifteen free Web pages include a disclaimer
at the bottom of the pages which indicates that the Web site is not endorsed
by Playboy. Id. at 1100. Playboy moved for a preliminary injunction which
would enjoin the defendant (1) from using the trademarked term "Playmate
of the Year" in the title of the home page and the link page; (2)
from using the watermark "PMOY '81" in the background; and (3)
from using the trademarked terms "Playboy' and 'Playmate" in
the meta-tagging(4) of defendant's site. The Court denied a preliminary
injunction because the trademarks that defendant uses, and the manner
in which she uses them, describe her and identify her. Therefore the Court
held that the defendant has made a "fair use" of these marks(5)
and her site was not confusingly similar to Playboy's site.
Later, the Court granted
the defendant's motion for summary judgment, holding that the use of the
words "playboy" and "playmate" in the text portion
of her Web site were a fair use of Playboy's trademarks because they fairly
described and identified the defendant.(6) The Court noted that Playboy
failed to introduce compelling evidence of actual consumer confusion.(7)
Compare N.V.E. v. Hoffmann-La Roche, CA No. 99-5858 (D.N.J. 1999) (WHW)
(the District Court enjoined metatagging where the metatag misdirected
searchers to a competing Web site).(8)
9. Associating Advertisements
With Internet Searches
Playboy Enters., Inc. v.
Netscape Communications Corp., 55 F. Supp. 2d 1070 (C.D. Ca. 1999) affd
without opinion, 1999 U.S. App. LEXIS 30215 (9th Cir. 1999). This case
involves the sale of online banner ads keyed to the specific search terms:
"playboy" and "playmate." The Court ruled that the
terms "playboy" and "playmate" are generic and that
Playboy has no monopoly on these words in all forms. Consequently, the
Court denied Playboy's request for a preliminary injunction against Excite,
Inc. and Netscape Communications Corporation finding that the sale of
those search keywords to third-party advertisers which operate adult entertainment
sites does not constitute trademark infringement or dilution.
The freedom to create links
has also become an issue where courts enjoined entities from linking due
to contributory infringement. See Intellectual Reserve, Inc. v. Utah Lighthouse
Ministry, Inc., Civ. No. 2:99-CV-808C (C.D. Utah Dec. 6, 1999).(9)
10. Common Surnames
Avery Dennison Corp. v.
Sumpton, 189 F.3d 868 51 U.S.P.Q.2D (BNA) 1801 (9th Cir. 1999). This was
an appeal of a case in which an entity which maintained domain registrations
for individual names that included among other surnames, "Avery.net"
and "Dennison.net" was held not to have diluted the "Avery
Dennison" mark. The Ninth Circuit reversed the District Court's holding
that there was dilution. The Ninth Circuit held that:
a. The Avery Dennison
mark was not famous because it was not "truly prominent and renowned"
so that even marks "with such powerful consumer associations
and even non-competing users can impinge on their value." Avery,
189 F.3d 868, 875. The Court noted that there were many registrations
of marks and uses of the marks "Avery" and "Dennison"
by others, and this factor weighs against those being famous marks.
b. The Court also said
that although "an intent to arbitrage" constituted a commercial
use, an intent to "capitalize on the surname status of 'Avery'
and 'Dennison' did not constitute a commercial use of a mark."
Id. at 880.
Other domain-name decisions
have favored the "smaller" party. See, e.g., Hasbro, Inc. v.
Clue Computing, Inc., 66 F. Supp. 2d 117, 52 U.S.P.Q.2D (BNA) 1402 (D.
Mass. 1999) [holding that ownership of a well-known trademark (the mark
"clue" for a board game) does not automatically entitle a party
to a domain name ("clue.com" which Clue Computing registered)].(10)
11. Generic and Descriptive
The Federal Circuit held
that the slogan "Best Beer in America" was incapable of registration
as a trademark because of its highly laudatory and descriptive nature.
In re Boston Beer Co. Ltd. Partnership, No. 99-1123 (Fed. Cir, 1999).(11)
But see Etoys.com v. etoy.com, Los Angeles Superior Court, preliminary
injunction issued Nov. 29, 1999.(12)
12. Multiple Defendants
The Anticybersquatting Act,
infra, allows a court to order the cancellation or forfeiture of a domain
name or the transfer of a name to the owner of the trademark. It is now
possible for plaintiffs to pursue domain names as a group rather than
being forced to sue each of the registrants individually. Cf. Porsche
Cars North America, Inc. v. porsch.com, 51 F. Supp. 2d 707, 51 U.S.P.Q.2d
(BNA) 1461 (E.D. Va. 1999), in which the Court rejected Porsche's "in
rem" claim to grab control of domain names incorporating versions
of the "Porsche" name. The 'in rem" action was an effort
to avoid having to individually sue hundreds of registrants who had registered
those domain names.
B. Legislation: Anticybersquatting Consumer
Protection Act
On November 29, 1999, President
Clinton signed the Omnibus Appropriations Act (H.R. 3194). This Act includes
the Intellectual Property and Communications Omnibus Reform Act of 1999
(S. 1948), which incorporates, inter alia, the Anticybersquatting Consumer
Protection Act.
1. The Anticybersquatting
Consumer Protection Act (S. 1255):(13)
a. Allows parties to
bring an in rem action(14) against any domain name that has been registered
in violation of the Act and,
b. Permits obtaining
injunctive relief and damages from those who, "with bad faith
intent to profit,"(15) register domain name identifiers which
are identical or similar to a trademark; in lieu of actual damages,
the trademark holder can recover damages of at least $1,000.00, but
not more than $100,000 per domain name identifier. The court can order
that the defendant transfer the domain name to a successful plaintiff.
See, e.g., Lozano Enter. v. La Opinion Publ'g Co., 1997 U.S. Dist.
LEXIS 20372, 44 U.S.P.Q.2d (BNA) 1764 (C.D. Cal. 1997).
2. Recent Cases
Victims of cybersquatting
are already taking advantage of this new Act. See, e.g., John Tesh v.
Celebsites, Inc., C.D. Calif., 00-00603ABC (RZX) (filed Jan. 19, 2000),
(John Tesh claims, inter alia, that defendants, owners of "JohnTesh.com,"
falsely advertised that site as the official site for Tesh, creating consumer
confusion because Tesh owns and operates his own official Web site, "Tesh.com.");(16)
President and Fellows of Harvard College v. Rhys, D. Mass., No. 99CV12489RCL,
(filed 12/6/99, Judge Reginald Lindsey), (Harvard sued domain name owners,
and seeks to prevent Web Productions, a company which has registered sixty-five
domain names relating to Harvard and Radcliffe, from using Harvard's trademarks).
Brad Pitt has also filed suit against the owners of "bradpitt.com,"
who initially tried to sell the domain name to Pitt for as much as $50,000.00,
and the owners of "bradpitt.net," a commercial cite and fan
club outlet which sells merchandise featuring Brad Pitt.(17)
Moreover, courts are enforcing
the Anticybersquatting Act: see, e.g., Bargain Bid v. Ubid, 99-CV-7598
(E.D.N.Y. 2000) (the District Court, Eastern District of New York, enjoined
defendants (1) from using the Bargain Bid and Barginbid marks and (2)
from indicating that the defendants services were sponsored, affiliated,
or approved by Bargain Bid, where the defendants registered the domain
name "bargainbid.com" to allegedly divert consumers from the
Bargain Bids Web site by using the common misspelling of "bargain.")(18)
C. ICANN (Internet Corporation
for Assigned Names and Numbers)
ICANN is the non-profit body
responsible for domain name system management, IP address allocation,
and related functions. ICANN was established last year to (a) phase out
the government's involvement in the domain name system and (b) to end
the monopoly held by Network Solutions Inc. (Nasdaq: NSOL), by opening
up the registration of such popular domains as ".com" and ".net"
to additional companies. Although the database for the Top Level Domain
is still managed by NSI (a "registry" function), the domains
may be "registered" by many different entities including www.register.com
and www.aol.com. ICANN is now considering additional generic TLDs to .com,
.net and .org for commercial uses.(19)
On October 24, 1999, ICANN
adopted a uniform domain name dispute resolution policy which is binding
on all accredited registrars; this policy incorporates by reference the
Rules for Uniform Domain Name Dispute Resolution Policy.(20) The policy
and the rules provide a method to contest the propriety of existing domain
name registrations. In order to be entitled to obtain transfer of a domain
name from a prior registrant, a complainant must establish that:
(1) the domain name(s)
is/are identical or confusingly similar to a trademark or service
mark in which the Complainant has rights; and
(2) the domain name holder
has no rights or legitimate interests with respect to the domain name(s)
that is/are the subject of the complaint; and
(3) the domain name(s)
has been registered and is being used in bad faith.(21)
III.
Copyright
Several recent Internet related
cases and statutes involve copyright issues, including the expansion of
rights in sound recordings and the lengthening of the copyright term.(22)
A. Legislation
The Digital Millennium Copyright
Act of 1998 (105 P.L. 304; 112 Stat. 2860)
1. Exempts Internet service
providers from liability for copyright infringement under certain circumstances;(23)
2. Makes it illegal to circumvent
technology used to prevent copyright infringement(24) (this provision
is to take effect two (2) years from October 28, 1998); and, inter alia,
3. Expands the rights of
owners of sound recordings to restrict performance of (or in some cases
receive set royalties for) their sound recordings from what was covered
by the Digital Sound Recording Act of 1995(25) to any sound recordings
provided over the Internet whether or not it is via subscription or interactive
(this provision is effective as of the date of enactment).
The effect of the Digital
Millennium Copyright Act on Webcasting and the interplay of the rights
any Webcaster must acquire are as follows:
a. Webcasting. Webcasting
refers to the streaming of audio on the Internet (i.e. "Internet
radio"). Webcasters sometimes transmit many different channels
of uninterrupted music divided into genres. Webcasters must obtain
a license for each of the two copyrighted works embodied in a musical
recording: (1) the underlying musical composition or "musical
work," which is comprised of written notes and lyrics, and (2)
the sound recording, which is the sound of the music, including the
recording artists interpretation of the musical composition.
The DMCA enables Webcasters (and other subscription or nonsubscription
digital audio services) to obtain a statutory license(26) to perform
sound recordings on the Internet. Webcasters are usually eligible
for a statutory license because their primary purpose is to provide
audio or other entertainment programming, not to promote or sell particular
products or services. Interactive services (i.e. services which permit
a listener to choose a particular song or create a personalized program
for the listener) and Webcasters who do not qualify for a statutory
license must obtain licenses from the copyright owners of the sound
recordings they want to transmit.
i.
Current license agreements (BMI, ASCAP, SESAC).(27)
Spinner.com, a Webcaster
which provides original programming,(28) currently has licensing
agreements with BMI, ASCAP, and SESAC (for performance of compositions
on Web sites). BMI and ASCAP have licensing agreements which are
about 3% of gross revenue. ASCAP uses a formula which takes from
the greater of revenue or expenses. BMI's license agreement deals
strictly with revenue, and is a little lower than ASCAP. SESAC's
license caps out at $3,000-$4,000 per year, so Spinner.com pays
the cap every year.
ii.
Future license agreements.
While BMI, ASCAP,
and SESAC have agreements with many Websites (Webcasters), RIAA
(Record Industry Association of America) has agreements with only
a few for performances of sound recordings by Webcasters.(29)
Supposedly, RIAA's license is similar to ASCAP's license, but
RIAA seeks a much higher royalty percentage. RIAA negotiates these
performance royalties with Webcasters on behalf of record companies.
Consequently, Spinner.com and other Webcasters are negotiating
with RIAA for a performance royalty license for the sound recordings,
but do not have one currently. "Royalty percentages being
asked by the [recording] labels range as high as fifteen percent
of a [Web] sites gross revenues. Representatives for the
Web sites say they are arguing for as low as one to two percent."(30)
These negotiations will probably be resolved through the copyright
arbitration royalty proceeding (CARP),(31) as was done previously
under the Digital Sound Recording Act of 1995 with respect to
non-interactive digital subscription services (see "c."
below). Although there is no license now, some Webcasters are
holding money in reserve because the license will apply retroactively
to October 28, 1998.(32)
iii.
Failure to obtain a license.
RIAA has sued a Web
site operator (Napster), which allegedly offers downloads of unlicensed
music, for copyright infringement. See Ricker, Di Mari, Music
Bar Upbeat On AOL-Time Warner Merger, Cal L., Jan. 14, 2000. Downloading
is very different from performance. Downloading allows the user
to replay the recording at will.
b. Ephemeral Recordings.
Ephemeral recordings are copies of sound recordings which a Webcaster
(or radio broadcaster) makes for programming purposes. A Webcaster
does not need to pay separately for these recordings if it is licensed
to transmit them (i.e. it has a statutory license to transmit the
recordings), and it meets, inter alia, the following conditions:
(1) The copy of the
recording must be used only by the Webcaster;
(2) The copy must be destroyed within
six months, unless preserved exclusively for archival purposes;
and
(3) Only one ephemeral copy of the
recording may be made, and no further copies of the recording
can be made from that ephemeral copy.
c. Previous Royalty Determination.
Recording Indus. Ass'n of Am. v. Librarian of Congress, 176 F.3d 528,
50 U.S.P.Q.2D (BNA) 1768 (D.C. Cir. 1999). Under Section 114(f) of
the Copyright Act, 17 U.S.C. §§ 101-1332, the Librarian of Congress
is charged with establishing the rates and terms for compulsory licenses
of certain subscription transmissions of digital audio music. In the
first proceeding under § 114, the Librarian determined that three
music services subject to the terms of the license must pay the Recording
Industry Association of America ("RIAA") 6.5 percent of
their gross domestic residential revenues in exchange for the right
to transmit digital audio music. The RIAA claimed that the 6.5 percent
royalty for subscription digital musical services set by the Librarian
was too low, but the Court upheld this rate as an acceptable interpretation
of 17 U.S.C. §801(b)(1).
B. RIAA v. Diamond Multimedia
Sys., Inc., 29 F. Supp. 2d 624 (C.D. Cal. 1998) aff'd, 180 F.3d 1072 (9th
Cir. 1999), 51 U.S.P.Q.2d (BNA) 1115. The Court of Appeals for the
Ninth Circuit affirmed the denial of a preliminary injunction finding
that Diamond Multimedia, the maker of Rio,(33) had not violated the Audio
Home Recording Act of 1992(34) with the Rio because the Rio could not
make copies except from a hard drive. The Court found that such copying
was not covered by the Act. However, on August 4, 1999, Diamond Multimedia
and the RIAA announced that they entered into
a settlement agreement. RIAA's general counsel and senior executive vice
president, Cary Sherman, stated that this "announcement makes clear
that the future of the digital music marketplace will be created in the
marketplace itself, enabled by initiatives like SDMI [Secure Digital Music
Initiative]."(35) While the authors have not been able to obtain
details of the settlement reached between RIAA and Diamond Multimedia,
one can infer from what has been published that the terms probably include
a requirement that Diamond incorporate technology which prevents
serial copying.
C. Tasini v. The New York
Times Co., 192 F.3d 356, 52 U.S.P.Q.2d (BNA) 1186 (2d Cir. 1999).
A Federal District Court in New York held that making publication information
accessible on Lexis-Nexis and other similar data bases "constitutes
reproduction and distribution of freelance contributions as part of that
particular collective work." Tasini v. The New York Times Co., 972
F.Supp. 804, 43 U.S.P.Q.2D (BNA) 1801 (S.D.N.Y. 1997). The District Court
held that the publishers were protected by a privilege afforded to publishers
of "collective works" under Section 201(c) of the Copyright
Act, but the Second Circuit reversed this decision in Tasini v. The New
York Times Co., 192 F.3d 356, 52 U.S.P.Q.2d (BNA) 1186 (2d Cir. 1999).
The Second Circuit concluded that "the Publishers' licensing of Authors'
works to UMI for inclusion in these databases is not within the Section
201(c) revision privilege." Tasini, 192 F.3d 356, 364. The Court
continued:
The relevant inquiry
under Section 201(c), is . . . whether the republication or redistribution
of the copyrighted piece is as part of a collective work that constitutes
a 'revision' of the previous collective work, or even a "later
collective work in the same series." If the republication is
a "new anthology" or a different collective work, it is
not within the privilege. H.R. Rep. No. 94-1476, at 122-23 (1976),
reprinted in 1976 U.S.C.A.A.N. 5659, 5738. Because NYTO is for present
purposes at best a new anthology of innumerable editions of the Times,
and at worst a new anthology of innumerable articles from these editions,
it cannot be said to be a "revision" of any (or all) particular
editions or to be a "later collective work in the same series."
Id. Accord Ryan v. Carl
Corp., 23 F. Supp. 2d 1146, 1150, 48 U.S.P.Q.2D (BNA) 1626 (N.D. Cal.
1998) (commenting that "calling the reproduction of a single article
a "revision" of a collected work, however, is more strained
than even a flexible interpretation can withstand" and construing
Section 201(c) of the Copyright Act in the authors' favor).
The impact of Tasini on electronic
media could take two paths. First, according to Patricia Felch, an attorney
who represented four of the Tasini plaintiffs in the appeal of the trial
court's ruling, print and electronic publishers could claim that print
publishers must refrain from reselling free-lancers' works to electronic
publishers and that electronic publishers must remove free-lancers' works
from the electronic databases.(36) Felch notes that this reaction would
ruin the value of databases as a comprehensive and long term research
tool she therefore proposes an alternate solution which lead plaintiff
Jonathan Tasini encouraged: electronic database producers and print publishers
can join the Publishing Rights Clearinghouse (PRC).(37) In a similar manner
to what ASCAP and BMI do with royalties earned from public performances
of music, the PRC accepts applications for reuses of individual works
and (a) sets a cost for such reuses, (b) finds the authors, and (c) administers
payments to the original authors.(38)
D. Transformative Fair
Use of Copyrighted Works.
In Kelly v. Arriba Soft Corp.,
C.D. Calif, SAC No. 99-560 GLT (JW) Dec. 15, 1999, the Federal District
Court for the Central District of California granted summary judgment
to the creators of a "visual search engine," www.ditto.com,
which searches a database of digital images, even though the images were
copied without authorization from third-party Web sites. The Court found
that such actions constitute a "fair use."(39) The Court determined
that the defendants visual search engine was designed to catalog
and improve access to images on the Internet, not for an artistic or illustrative
purpose, and was, therefore, a "transformative" use and additionally
did not harm the market for the copied works.
E. Challenging the constitutionality
of Sonny Bono Copyright Term Extension Act of 1998 (CTEA).(40)
The Sonny Bono Copyright
Term Extension Act of 1998 has been criticized as copyright overprotection,
rather than copyright extension. This Act is important to the Internet
because it reduces the benefits of those Internet sites that provide digital
copies of public domain works.
Some have criticized the
CTEA because it offers an extension of the term of copyrights for an author
or creator without any reciprocal requirement of the author or creator.
Also, the CTEA delays works from entering the public domain, without any
corresponding benefit to society. One such critic of the CTEA, Lawrence
Lessig, the Berkman Professor of Law at Harvard Law School, has filed
a lawsuit on behalf of Eldritch Press,(41) a non-profit organization that
posts literary works on the Internet when they have entered the public
domain.(42)
Article I, Section 8 of the
United States Constitution states that Congress may "promote the
Progress of Science and useful arts, by securing for limited times to
Authors and Inventors the exclusive Right to their respective Writings
and Discoveries" (emphasis added). In 1790, this limited time period
of copyright was twenty-eight years. Subsequently, Congress enacted a
series of extensions, which provide for copyright terms of up to seventy-five
years. These extensions retroactively extended the copyright for works
which were written many years ago that would otherwise soon enter the
public domain.(43) CTEA has again retroactively extended the copyright
terms; this extension is challenged in the Eldritch lawsuit. The plaintiffs
argue that (1) the retroactive extension in CTEA violates the constitutional
"limited times" requirement for constitutional exclusive rights
to "writings and discoveries" and (2) the retroactive and prospective
extensions violate the First Amendment because they suppress speech without
promoting any respective governmental interests. The CTEA has also been
criticized by some as merely a vehicle which will benefit Disney (which
lobbied for the Act) because Mickey Mouse would have entered the public
domain in 2004. Under the CTEA, however, Mickey Mouse will remain Disney's
copyright until 2023.(44)
F. Hacking DVD.
Two courts have recently
granted preliminary injunctions against Web site operators from "posting
[hacking information] on any Internet Web site, or in any other way [assisting
users to circumvent the protections from copying afforded by DVD technology]."
The court held that such activities constituted circumvention of technological
measures which control access to a work protected under the Copyright
Act as prohibited under the Digital Millennium Copyright Act of 1998.
The defense argued that the circumvention procedures had been obtained
as a by-product of developing a system to allow the playing of DVD on
Unix computers (which arguably would be allowed).(45)
G. MP3.com and Fair Use.
There have been recent news
reports that the Record Industry Assocation of America has filed a lawsuit
against MP3.com because MP3.com has just started providing a service where
any of its users that has purchased a particular record may listen to
that record from the MP3.com archives over the Internet at any time such
user wishes. MP3.com is apparently taking the position that this service
is merely a form of time shifting which was held to be a "fair use"
with respect to videotaping in Sony Corp. of America v. Universal City
Studios, 464 U.S. 417, 104 S.Ct. 774, 78 L.Ed.2d 574 (1984).(46)
IV.
Spam (47)
A. Spam cases
1. The Tenth Circuit, in
U.S. West v. FCC, 182 F.3d 1224 (10th Cir. 1999), held that U.S. West
could not be blocked by an FCC rule from using information obtained from
customers regarding who the customers called, and other similar data,
for marketing to those individuals because such prohibition was "a
violation of the First Amendment." The Court reasoned that such use
constituted commercial speech, applied the First Amendment commercial
speech analysis, and held that the proposed FCC rule was unconstitutional.
The test(48) was as follows:
First, determine whether
the commercial speech concerns lawful activity and is not misleading.
If so, the speech can only be restricted if:
(1) the government has a substantial
state interest in regulating the speech;
(2) the regulation directly and materially
advances that interest; and
(3) the regulation is no more extensive than necessary to serve the
governmental interests.
Surprisingly, the Court found
that the rule was not narrowly tailored because it did not do such things
as allow phone customers to opt in or opt out (assuming that there is
a serious desire by telephone company customers to have their personal
calls tracked and used for marketing purposes). This indicates that some
anti-spam statutes may violate free speech if they completely prohibit
spam without considering other alternatives.
This case has been criticized
because:
(1) it allows telephone
companies that track customer calls to use that information to market
to those customers, and
(2) this analysis could
support a First Amendment right to send spam, as there is a First
Amendment right to send "junk mail."
As in other spam cases, U.S.
West involves a "captive," as opposed to a "voluntary,"
audience.(49)
To date, the cases that have
held spam to be illegal involved claims of Internet Service Providers
and Intel(50) that spam is a form of trespass. This analysis of spam as
a trespass is not as vulnerable to a First Amendment attack as a state
or federal statute prohibiting spam. See, e.g., CompuServe, Inc. v. Cyber
Promotions, Inc., 962 F. Supp. 1015 (S.D. Ohio 1997) (holding that a private
company's motion seeking a court to enjoin "spam trespass" did
not constitute state action subject to a First Amendment attack).(51)
2. Courts are now beginning
to enforce the prohibition against trespass via spam with serious sanctions.
In America Online v. The
Christian Bros., ___ F. Supp. 2d ___, No. 98 Civ. 8959, (S.D.N.Y. 1999),
the Court found that the defendant's unsolicited bulk e-mail had damaged
the plaintiff's business, trademark, service mark, and goodwill. The defendant
had unlawfully obtained mailing lists of the plaintiff's member's e-mail
addresses and sent over twenty million messages which included fraudulent
headers misrepresenting that the messages came from the plaintiff. Since
the defendant defaulted, the Court awarded the plaintiff $17,940 in hardware
processing costs; treble damages of $389,020 for lost advertising revenue;
$24,625 in attorney fees; and $200,000 in punitive damages, for a total
of over $600,000 dollars.(52)
B. Federal Legislation
A proposed federal statute
regarding unsolicited bulk e-mail was introduced in the House on May 5,
1999: the Internet Freedom Act, 106 H.R. 1686. This Act, in proposed Section
104, entitled "Protection from Fraudulent Unsolicited E-Mail,"
would amend 18 U.S.C. §1030 such that, inter alia, it would be a violation
of the Act to "intentionally and without authorization initiate the
transmission of a bulk unsolicited electronic mail message to a protected
computer with knowledge that such message falsifies an Internet domain,
header information, date or time stamp, originating e-mail address or
other identifier" or to sell or distribute a computer program which
(a) "is designed or produced primarily for the purpose of concealing
the source or routing information of bulk unsolicited electronic mail
messages(53) in a manner prohibited by" the Act, (b) "has only
limited commercially significant purpose or use other than to conceal
such source or routing information," or (c) "is marketed by
the violator or another person acting in concert with the violator and
with the violator's knowledge for use in concealing the source or routing
information of such messages." The Act provides for the following
potential damages for various offenses: injunctive relief and other equitable
relief, actual monetary losses, statutory damages of $15,000 per violation
or an amount of up to $10 per message per violation, whichever is greater;
reasonable attorneys' fees, and other litigation costs. Because this language
is written broadly enough to prohibit noncommercial anonymous bulk e-mailings,
it arguably violates the First Amendment. See, ACLU of Georgia v. Miller,
977 F.Supp. 1228 (N.D. Ga. 1997).
C. State Legislation
Some states have passed laws
regarding unsolicited e-mail.
1. Washington State: Wash.
Rev. Code §19.190.020 (1999), entitled "Unsolicited or Misleading
Electronic Mail -- Prohibition," provides as follows:
(1) No person, corporation,
partnership, or association may initiate the transmission of a commercial
electronic mail message from a computer located in Washington or to
an electronic mail address that the sender knows, or has reason to
know, is held by a Washington resident that:
(a) Uses a third
party's Internet domain name without permission of the third party,
or otherwise misrepresents any information in identifying the
point of origin or the transmission path of a commercial electronic
mail message; or
(b) Contains false
or misleading information in the subject line.
(2) For purposes of this
section, a person, corporation, partnership, or association knows
that the intended recipient of a commercial electronic mail message
is a Washington resident if that information is available, upon request,
from the registrant of the Internet domain name contained in the recipient's
electronic mail address.
2. Nevada's statute focuses
on spam which contains advertisements. Nev. Rev. Stat. 41.730, entitled
"Liability of Persons Who Transmit Items of Electronic Mail That
Include Advertisements," provides:
1. Except as otherwise
provided in Nev. Rev. Stat. 41.735,(54) if a person transmits or causes
to be transmitted to a recipient an item of electronic mail(55) that
includes an advertisement, the person is liable to the recipient for
civil damages unless:
(a) The person has
a preexisting business or personal relationship with the recipient;
(b) The recipient
has expressly consented to receive the item of electronic mail
from the person; or
(c) The advertisement
is readily identifiable as promotional, or contains a statement
providing that it is an advertisement, and clearly and conspicuously
provides:
(1) The legal
name, complete street address and electronic mail address
of the person transmitting the electronic mail; and
(2) A notice
that the recipient may decline to receive additional electronic
mail that includes an advertisement from the person transmitting
the electronic mail and the procedures for declining such
electronic mail.
2. If a person is liable
to a recipient pursuant to subsection 1, the recipient may recover
from the person:
(a) Actual damages
or damages of $10 per item of electronic mail received, whichever
is greater; and
(b) Attorney's fees
and costs.
3. In addition to any
other recovery that is allowed pursuant to subsection 2, the recipient
may apply to the district court of the county in which the recipient
resides for an order enjoining the person from transmitting to the
recipient any other item of electronic mail that includes an advertisement.
3. California has also passed
a law dealing with unsolicited bulk e-mail (which also applies to unsolicited
faxes(56)). This California Statute requires that the sender of unsolicited
advertisements advise the e-mail recipient that the e-mail is an advertisement
by placing the characters "ADV:" first in the subject line and
also requires that the sender provide the recipient a return address or
a toll-free number where the recipient can request that the sender refrain
from sending additional unsolicited e-mail. See Cal. Business & Professions
Code §17538.4. (Division 7, Part 3, Chapter 1) (Deering 1999), entitled
"Unsolicited fax or e-mail."(57)
V.
Privacy
The latest developments concerning
privacy on the Internet relate to the passage of the Children's Online
Privacy Protection Act of 1998 and the effect of the European Privacy
Directive.
A. Legislation
The Children's Online Privacy
Protection Act of 1998 (COPPA), 64 Fed. Reg. 22750 (April 27, 1999), forbids
the collection and distribution of minors' personal information(58) without
parental consent and restricts distribution and use of that information.
This Act is intended to provide protection to the individually identifiable
data of children as collected by Internet Service Providers or Web site
operators, and it is effective as of April 21, 2000.(59) The Act is implemented
by FTC rules which were published in the Federal Register on October 21,
1999:(60)
Of particular importance
is the COPPA requirement that, with certain exceptions, Web sites
obtain "verifiable parental consent" before collecting,
using, or disclosing personal information from children. Section 312.5
of the proposed rule sets forth this requirement along with the following
performance standard:
An operator must make
reasonable efforts to obtain verifiable parental consent, taking into
consideration available technology. Any method to obtain verifiable
consent must be reasonably calculated, in light of available technology,
to ensure that the person providing consent is the child's parent.
(64 Fed. Reg. 22756)
In its discussion of
this section, the Commission identified a number of methods an operator
might use to obtain verifiable parental consent, including a print-and-send
form signed by the parent and mailed or faxed to the Web site; a credit-card
transaction initiated by the parent; a call made by the parent to
a toll-free number; or an e-mail accompanied by the parent's valid
digital signature. The Commission also solicited comment on whether
there are other e-mail based mechanisms that could provide sufficient
assurance that the person providing consent is the child's parent.
(64 Fed. Reg. 22756, 22762)(61)
COPPA requires:
(a) The Web site must
provide notice, including types of personal information collected,
how such personal information is used and whether such personal information
is disclosed to third parties;
(b) The Web site must
not condition its use on a child's disclosing more personal information
than is necessary; the site must give the parent the right to review
and delete personal information of the child;
(c) Parental consent
must be required to collect information from children, but for two
years, more reliable methods (i.e. mail, use of credit cards, and
digital signatures) are only required for those activities that pose
the greatest risk to the safety and privacy of children (i.e. disclosing
personal information to third parties or making it publicly available
through chat rooms or similar activities);
(d) Web sites which only
use a child's personal information for the Web site's internal use
can obtain parental consent via e-mail.
B. European Union Privacy
Directive
The European Union (EU),
in its European Union Privacy Directive,(62) has granted broad rights
to individuals about whom personal information is collected and stored
in databases. This EU position, based on the idea that privacy is a fundamental
human right, is more rigorous than the United States' position, which
does not provide as extensive access to individuals to review this kind
of information and has relatively few restrictions on the use of such
personal information.(63) This conflict between the EU position and the
US position has threatened international electronic commerce.(64) Therefore,
the US Department of Commerce negotiated with EU representatives and proposed
safe harbor principles for American companies to use in determining whether
they comply with EU data protection laws.(65) The "safe harbor"
arrangement is expected to be finalized in the Fall of 1999.(66)
Major companies are now requiring
sites in which they advertise to meet these standards and the proposed
safe harbor provision. For example, IBM's policy(67) on personal information
states that it will inform the consumer how it will use the personal information
collected:
At IBM, we intend
to give you as much control as possible over your personal information.
In general, you can visit IBM on the Web without telling us who
you are or revealing any information about yourself. There are
times, however, when we may need information from you, such as
your name and address. It is our intent to let you know before
we collect personal information from you on the Internet.
If you choose to
give us personal information via the Internet that we or our business
partners may need -- to correspond with you, process an order
or provide you with a subscription, for example - it is our intent
to let you know how we will use such information. If you tell
us that you do not wish to have this information used as a basis
for further contact with you, we will respect your wishes. We
do keep track of the domains from which people visit us. We analyze
this data for trends and statistics, and then we discard it.
VI.
What constitutes an enforceable agreement entered into over the Internet?
Agreements entered into over
the Internet generally take one of two forms, either an exchange of e-mail
or clickwrap. Clickwrap agreements are agreements formed by a purchaser
manifesting assent to the terms of an agreement online by pointing and
clicking a mouse. An agreement based on an exchange of e-mails relating
to subject matter which does not require a signed writing to be enforceable
has been held to be effective. See, e.g., CompuServe, Inc. v. Richard
S. Patterson, 89 F.3d 1257 (6th Cir. 1996). The controversies regarding
the enforceability of agreements entered into over the Internet involve
the enforceability of clickwrap agreements and whether agreements entered
into over the Internet constitute signed writings.
A. Clickwrap Agreements
The authors are not aware
of any cases to date that directly address the issue of whether clickwrap
agreements are enforceable. There is one case that implicitly holds that
they are enforceable. A number of cases deal with whether shrinkwrap agreements
(which we believe provide a useful legal analogy) are enforceable. The
most important issue addressed by courts today regarding the enforceability
of shrinkwrap agreements is whether or not shrinkwrap agreements are pre-empted
by copyright law.
1. The case that implicitly
held that clickwrap licenses are enforceable is Hotmail Corp. v. Van Money
Pie, Inc., ___ F. Supp. 2d ___, 47 U.S.P.Q. 2d (BNA) 1020 (N.D. Cal. 1998);
1998 U.S. Dist. Lexis 10729 (April 16, 1998). In that case, the United
States District Court for the Northern District of California granted
the plaintiff a preliminary injunction in a case alleging that the defendants
breached the terms of a service contract for using the plaintiff's e-mail
service. Without discussing the issue, the Court in that case implicitly
held that the defendants were obligated to the terms of service on the
Hotmail Web site. Users of that service agreed to those terms by clicking
the "I agree" button.
2. In ProCD, Inc., v. Zeidenberg,
86 F.3rd 1447 (7th Cir. 1996), ProCD developed and sold copies of a CD
ROM containing a database of telephone numbers. The CD ROM box informed
the consumers there was a shrinkwrap license inside the box. The shrinkwrap
license provided that the purchaser was only receiving a license and the
purchaser could not make copies of the product. Zeidenberg copied the
database onto his own Web site and then provided access to the database
via his Web site to customers for a fee. The Court rejected the holding
of Vault Corp. v. Quaid Software Ltd., 847 F.2d 255 (5th Cir. 1988), that
shrinkwrap licenses are pre-empted by copyright law, and held that the
ProCD shrinkwrap license was enforceable.(68) The Court thus provided
a way for database developers to protect their databases (by contract)
even though copyright law would probably not protect the database here.(69)
a. Several courts have
followed the ProCD decision: Microstar v. Formgen, Inc., 942 F. Supp.
1312 (S.D. Cal. 1996) (copying from a computer game); Hill v. Gateway
2000, Inc., 105 F.3rd 1147 (7th Cir.), cert. denied, 522 U.S. 808,
118 S.Ct. 47, 139 L.Ed.2d 13 (1997) (shrinkwrap license sent with
a Gateway computer); Brower v. Gateway 2000, Inc., 246 A.D.2d 246,
676 N.Y.S.2d 569, 37 U.C.C. Rep. Serv. 2d (CBC) 54 (N.Y. App. Div.
1st Dep't 1998) (allowed Gateway 2000 to require that any disputes
be resolved by arbitration in Chicago, Illinois); and Mortenson Co.,
Inc. v. Timberline Software Corp., 93 Wash. App. 819, 831, 970 P.2d
803, 809 (1999) (upheld a shrinkwrap license agreement, included in
the software, which was fairly standard and contained an "accept-or-return"
provision).(70)
A case which tangentially
addressed the shrinkwrap issue is Step-Saver Sys. v. Wyse Tech. and
The Software Link, 939 F.2d 91 (3rd Cir. 1991), where the Court applied
the "battle of the forms" rules and determined that the
parties' agreement was complete when the goods were ordered via telephone
coupled with the purchase order. The Court held that the shrinkwrap
license was sent after the fact and thus had no effect. The Software
Link's shrinkwrap license was also held unenforceable for the same
reason in Arizona Retail Sys., Inc. v. The Software Link, 831 F. Supp.
759 (D. Ariz. 1993).
b. Note that Section
112 of the Uniform Computer Information Transactions Act (UCITA),
discussed infra, would slightly modify the holding in ProCD. UCITA
provides that where a mass-market purchaser licensee does not have
an opportunity to review a mass-market license or a copy of it before
becoming obligated to pay and does not agree to the license after
having the opportunity to review it, the licensee is entitled to return
the product and (1) is entitled to reimbursement of any reasonable
expenses incurred in complying with the licensor's instructions for
return or destruction of the computer information or, in the absence
of instructions, incurred for return postage or similar reasonable
expense in returning it; and, in some circumstances, (2) is entitled
to compensation for any reasonable and foreseeable costs of restoring
the licensee's system. See UCITA Section 112.
3. Preemption. Generally,
it appeared that the copyright pre-emption barrier raised in Vault Corp.,
supra, had been buried by ProCD and its progeny. However, in a case involving
claims relating to the pitching of a marketing concept (which did not
involve any kind of online agreement but could have repercussions in the
online context), the United States District Court for the Western District
of Michigan held that the claim was pre-empted by copyright law. See Wrench,
LLC v. Taco Bell Corp., 51 F. Supp. 2d 840, 51 U.S.P.Q.2d (BNA) 1238 (W.D.
Mich. 1999). The Court denied the claim of a company that had pitched
the Chihuahua concept to Taco Bell and claimed Taco Bell used the concept
without paying for it. The Court held that any implied contract was pre-empted
by copyright law. The Court distinguished ProCD on the somewhat nebulous
grounds that the ProCD agreement was in effect at the time of purchase
(i.e. before use of the product) whereas the Taco Bell agreement was not
supposed to take effect unless Taco Bell started using the Chihuahua concept
(i.e. after use of the concept). Note that use or copying of a product
(i.e. a copyrighted item) is the same action which triggers liability
under copyright law.
B. Signed Writings.
Both clickwrap agreements
and e-mail exchanges may cover transactions where signed writings are
required under the applicable statute of frauds. A number of states now
have some kind of a digital signature act. Most of these acts require
that, to satisfy any statute of frauds, the electronic signature must
be:
1. Unique to the person
using it,
2. Capable of verification,
and
3. Under the sole control
of the person using it.
See, e.g., Georgia Electronic
and Signatures Act at O.C.G.A. §10-12-3 et seq. as originally enacted;
the Utah Digital Signatures Act, Utah Code Ann. §46-3-101, et seq. (Supp.
1996). Before the enactment of O.C.G.A. §10-12-3 et seq., an argument
could be made in Georgia that anything intended to be a signature would
constitute a signature. See, e.g., Troutt v. Nash AMC-Jeep, Inc., 157
Ga. App. 399, 278 S.E.2d 54 (1981), which held that the printing of a
company name at the bottom of a form constituted a signature, permitting
a car dealer to meet certain state law requirements of providing a signed
form. The latest developments in this area are discussed below.
1. The newest version
of Georgia's statute,(71) The Georgia Electronic and Signatures Act,
which provides for broad acceptance of electronic signatures, reads,
in pertinent part, as follows:
(a) Records and signatures
shall not be denied legal effect or validity solely on the grounds
that they are electronic.
(b) In any legal
proceeding, an electronic record or electronic signature shall
not be inadmissible as evidence solely on the basis that it is
electronic.
(c) When a rule of
law requires a writing, an electronic record satisfies that rule
of law.
(d) When a rule of
law requires a signature, an electronic signature satisfies that
rule of law.
(e) When a rule of
law requires an original record or signature, an electronic record
or electronic signature shall satisfy such rule of law.
(f) Nothing in this
Code section shall prevent a party from contesting an electronic
record or signature on the basis of fraud.
O.C.G.A. §10-12-4 provides
further as follows:
The term "electronic
signature" is defined as "a signature created, transmitted,
received, or stored by electronic means and includes but is not limited
to a secure electronic signature."(72) O.C.G.A. §10-12-3. The
term "record" is defined as "information created, transmitted,
received, or stored either in human perceivable form or in a form
that is retrievable in human perceivable form." O.C.G.A. §10-12-3.
2. The proposed Uniform Electronic
Transactions Act (UETA). This Act provides that "an electronic record
or signature may not be denied legal effect or enforceability solely because
it is in electronic form" and that "if a law requires a record
to be in writing, an electronic record satisfies the law"(73) has
been approved by the National Conference of Commissioners on Uniform State
Laws, and the Conference has voted to present the Act to states for adoption.(74)
The Electronic Transactions
Act has been passed in California. California's Governor signed the
Uniform Electronic Transactions Act on September 16, 1999, and it
was chaptered (Chapter No. 428) by the Secretary of State on the same
date. See CA S.B. 820.
3. The Uniform Computer Information
Transactions Act (former proposed UCC Article 2B).
The legal rules for computer
information transactions which was to be promulgated by the National Conference
of Commissioners on Uniform State Laws(75) as Article 2B of the Uniform
Commercial Code. Instead it is being proposed as the Uniform Computer
Information Transactions Act (UCITA).(76) The Act is the first general
commercial statute to provide comprehensive procedures and rules for computer
software licensing. Most of those rules would also be appropriate for
a broad range of transactions outside UCITA's scope, and it is expected
that they will form the model for several future articles of the UCC as
they did for the Uniform Electronic Transactions Act (UETA), which was
approved at the same time.(77) The provisions include:
an express recognition
of electronic records as the equivalent of writings, rules for
attribution of electronically generated messages, methods for
establishing authentication, rules for allocating losses caused
by electronic errors, and rules for determining when electronic
messages are deemed to be effective. A particularly noteworthy
provision recognizes the enforceability of agreements made by
the interaction of "electronic agents," even if no human
was directly involved in either or both sides of the "negotiation."(78)
Software publishers and computer
manufacturers strongly support UCITA, but it is as strongly opposed by
a wide range of groups who contend UCITA "favors big business at
the expense of consumers and small businesses."(79) UCITA is controversial
because:
UCITA represents a movement
toward licensing of information in its many forms and away from the
sale of copies as traditionally understood under copyright law. UCITA
would enforce the broad [consumer] use of "shrink-wrap"
and computer "click-on" licenses (called "mass-market
licenses" in UCITA). By licensing rather than selling something,
a vendor can wield more control of the downstream use of the product.
Placing new constraints on the use of information in mass-market transactions
can, in turn, constrain the use of information for important public
purposes such as democratic speech, education, scientific research,
and cultural exchange. Many believe that UCITA fails to appreciate
the strong public interest in prohibiting new restrictions on information
exchange.
The scope of UCITA is
extremely broad. "Computer information," under UCITA, includes
everything from copyrighted expression, such as stories, computer
programs, images, music and Web pages; to other traditional forms
of intellectual property such as patents, trade secrets, and trademarks;
to newer digital creations such as online databases and interactive
games. Although the statute claims to be limited to information in
electronic form, it allows other transactions to "opt-in"
to being governed by UCITA.
Many legal community
commentators are of the opinion that UCITA (or something like it)
is not necessary or, at least, it is premature. This view is based
on the opinion that existing common law and copyright law are developing
appropriately to handle the new types of information-based transactions
emerging in the information economy.
The American Law Institute
(ALI), consumer advocacy groups, libraries, and the Federal Trade
Commission have continued to criticize and/or oppose the UCITA proposal
and prior UCC 2B drafts, yet their concerns have not been addressed.
Instead, NCCUSL intends to push the UCITA proposal as quickly as possible
to state legislatures.
A Quick Look at the Uniform
Computer Information Transactions Act (UCITA), American Association of
Law Libraries: Washington Affairs, July 15, 1999.(80)
4. Assignment of Copyright
By Email.
Ballas v. Tedesco, 41 F.Supp.
2d 531 (D.N.J. 1999). This case addresses the issue of whether an exchange
of e-mails can satisfy the requirement that assignments of copyrights
are not effective unless they are in writing and signed by the transferor.
See, Copyright Act §201(d). Tedesco wanted to produce a CD of dance music
for Ballas. Ballas would pay Tedesco a fee for the musical arrangements
and production of the CD, and Ballas would have the exclusive right to
manufacture copies of the CD for sale. Negotiations, via e-mail, were
unsuccessful, and the parties did not agree on terms of the arrangement.
The parties agreed that the music content copyright belonged to the Defendant.
The Court enjoined the Plaintiff from making or selling the music on the
CD because the Court found that there was no valid assignment of the copyright
since there was no written assignment.
VII.
Jurisdictional Issues
A. People v. World Interactive
Gaming Corp., N.Y. Sup. Ct., N.Y. Co. (July 24, 1999). According to the
Internet Newsletter, August 1999, a New York trial court has held that
a gambling site in Antigua that would not allow gambling on the site if
anyone gave an address in a state that prohibited gambling but did not
take any other further steps to verify the address' accuracy constituted
a violation of New York State's prohibitions on gambling and the Federal
Wire Act, the Travel Act, and the Interstate Transportation of Wagering
Paraphernalia Act.
B. Coastal Video Communications
Corp. v. Staywell Corp., 59 F. Supp. 2d 562 (E.D. Va. 1999). In a copyright
case where one company alleged that its employee handbook had been infringed
by another company, the District Court held that whether there was long-arm
statute jurisdiction depended on whether the defendant had actually sold
its publication, not just attempted to sell its publication, in Virginia.
The Court also said that even if such copies were sold in Virginia, that
would not be enough to grant specific jurisdiction in that case because
the declaratory judgment action that had been filed does not "arise
from the sale of the defendant's publication" but rather from its
very existence. Perhaps the lesson from this case is, in order to obtain
jurisdiction, file an infringement action in a copyright case instead
of a declaratory judgment.
C. Where a Virginia resident
sued out of state defendants for posting allegedly defamatory material
(one defendant posted the material on servers in Virginia via "AOL"
and the other defendant posted the material on servers outside Virginia
but was held by the Court to be doing business in Virginia from its Web
site), a District Court for the Eastern District of Virginia held that
there was a tort in the State of Virginia, and there were sufficient minimum
contacts to allow for jurisdiction. Bochan v. LaFontaine, 1999 U.S. Dist.
LEXIS 8253 (E.D. Va. 1999).
D. In a similar case, Melvin
v. Doe, Cir. Ct. of Loudoun County, Civil No. 21942 (June 24, 1999), a
Virginia Court held that where both the plaintiff and the defendant were
Pennsylvania residents, even though a tort may have occurred in Virginia
by defamatory material being placed on the AOL server in Virginia, there
were not sufficient minimum contacts to meet the jurisdiction requirements
for personal jurisdiction.
E. In Mink v. AAAA Dev.,
190 F.3d 333 (5th Cir. 1999), the Fifth Circuit articulated a structure
for determining when a court can assume jurisdiction of a company with
a presence in cyberspace.
1. The Fifth Circuit
followed the sliding scale in Zippos Mfg. Co. v. Zippo Dot Com, 952
F. Supp. 1119, 1124 (W.D. Pa. 1997), setting out three levels of Internet
business.(81)
a. First, companies
which merely advertise or post information about their business
on the Internet with "passive" Web sites cannot be sued
out of state simply because they maintain the Web site. In Mink,
the company's Web site "provides users with a printable mail-in
order form, AAAA's toll-free telephone number, a mailing address,
and an electronic mail ("e-mail") address, [and] orders
are not taken through AAAA's website [sic]. This does not classify
the website [sic] as anything more than a passive advertisement."
Mink at 337.
b. The second category
consists of companies whose Web site allows a user to exchange
information with a host computer. Citing Zippos, the Court reasoned
that the exercise of jurisdiction is determined by the level of
interactivity. Mink at 336.
c. The companies
which enter into contracts with out-of-state residents that involve
the knowing and repeated transmission of computer files over the
Internet, can be sued in the home state of the out of state residents.
Id.
VIII.
Conclusion
As the practical possibilities
for using the Internet for entertainment purposes grow, the tension between
the desire to take advantage of the enormous potential benefits of the
Internet and to protect traditional legal rights also grows. Legal questions
that seemed obscure and academic only six months ago are now important
and practical. This tension is likely to increase exponentially in the
future as the Internet, and its successors, become the major distribution
method for entertainment.
1 Sandburg, Brenda, Lockheed Suit Over
Domain Names Crashes, The Recorder/Cal Law, Oct. 26, 1999.
2 Note that the Hatfield case, which
held that there was no liability, occurred prior to the enactment of the
Anticyersquatting Act.
3 As found by the Court, Playboy Enterprises
(PEI):
owns federally registered trademarks
for the terms Playboy, Playmate, Playmate of the Month, and Playmate
of the Year. The term Playmate of the Year is sometimes abbreviated
"PMOY." PEI does not have a federally registered trademark
in the abbreviation "PMOY," although PEI argues that "PMOY"
is worthy of trademark protection because it is a well-known abbreviation
for the trademark Playmate of the Year.
Playboy Enters., 7 F.Supp.2d at 1100.
4 A "metatag" is a hidden
word or label in a Web page which often includes keywords to draw the
attention of Internet search engines to that Web page. See Kaplan, Carl
S., Former Playboy Model Wins Rights to Use Keywords, Cyber Law Journal,
Dec. 17, 1999.
5 The Court also found that, with respect
to the metatags, there is no trademark infringement where defendant has
used Playboys trademarks in good faith to index the content of her
Web site.
6 See Former Playboy Model Wins Right
to Use Keywords, Cyber Law Journal, Dec. 17, 1999, (wysiwyg://66//http://www.nytimes.com/library/tech/99/12/cyber/cyberlaw/17law.html);
Playboy Enters., Inc. v. Welles, Case No. 98-CV-0413-K, Judge Judith Keep
(S.D. Cal. Dec. 1, 1999) (http://www.terriwelles.com/order_01.htm).
7 Id.
8 See Slind-Flor, Victoria, False Signs on
the I-Highway, Natl L.J., Jan 5, 2000.
9 See, also Kaplan, Carl S., Copyright Decision
Threatens Freedom to Link, Cyber Law Journal, Dec. 10, 1999.
10 See also Kaplan, Carl S., Judges Pick
David Over Goliath in Domain Name Suits, Cyber Law Journal, Sept. 17,
1999.
11 See also Groner, Jonathan,
Court Rejects Trademark for "Best Beer in America," Legal Times,
Dec. 13, 1999.
12 Kettmann, Steve, E-Riots
Threaten Etoys.com, Wired News, Dec. 15, 1999; Mirapaul, Matthew, Etoys
Lawsuit is No Fun for Artist Group, New York Times, Dec. 9, 1999. See
also Priority of Parties Use of Marks on Web Pages Too Close to
Call, E-Commerce Law Weekly, Dec. 14, 1999, pp. 219-220. The parties ultimately
settled Etoys.com v. etoy.com.
13 See Riffer, Jeff, New Federal Law on Cybersquatting
Signed, The Internet Newsletter, Dec. 1999, pp. 1-2.
14 See Porsche Cars North America, Inc. v.
porsch.com, supra.
15 The Anticybersquatting Consumer Protection
Act provides a non exhaustive list of factors that a court may consider
when measuring an alleged infringers bad faith intent. These factors
include:
(a) whether the registrant
holds trademark or other intellectual property rights to the domain
name;
(b) whether the domain
name is the registrants legal name;
(c) whether the registrant
had engaged in prior use of the domain name in connection with the
bona fide offering of any goods or services;
(d) whether the registrant
intended to divert consumers from the mark owners online location;
(e) the registrants
prior conduct including whether the person had offered to sell or
transfer the domain name to the mark owner or a third party for financial
gain, without having an intent to use the domain name to offer goods
or services;
(f) whether the registrant
had provided misleading information when applying for the registration
of the domain name; and
(g) whether the registrant
was "warehousing" multiple domain names that mirror the
trademarks of others.
Gilbert, Robert D., Significant
Changes in Law Offer Cyberspace Protections for Trademark Owners, e-Commerce
Law & Strategy, Vol. 16, No. 8, Dec. 1999, pp. 1-4 at 4. See also
Riffer, Jeffrey K, Anticybersquatting Consumer Protection Act Targets
"Bad Faith" Domain Name Holders, Natl L.J., Jan 7, 2000.
16 John Tesh Sues for
Trademark Infringement and Cybersquatting, E-Commerce L. Weekly, Jan.
31, 2000.
17 Shepherd, Ritchenya A.,
Cyberpirates Now May Have to Walk the Plank, The National Law Journal,
Dec. 16, 1999.
18 See also Jones, Leigh,
Federal Cybersquatter Law Survives Test, N.Y.L.J., Jan 18, 2000.
19 See a copy of the undersigned's
"Internetlegal Report" for January 2000, a copy of which is
attached hereto as Exhibit "B," addressing issues relating to
the addition of generic TLDs.
20 Information about this policy is available
at http://www.icann.org/udrp/udrp.htm
21 The policy sets forth
several factors to consider as evidence of registration and use in bad
faith, including facts which indicate that the registrant
(1) had registered the
domain "primarily for the purpose of selling, renting, or otherwise
transferring the domain name registration to the complainant who is
the owner of the trademark or service mark or to a competitor of that
complainant, for valuable consideration in excess of documented out-of-pocket
costs directly related to the domain name;"
(2) has "registered
the domain name in order to prevent the owner of the trademark or
service mark from reflecting the mark in a corresponding domain name,"
provided that the registrant has "engaged in a pattern of such
conduct;"
(3) has registered the
domain name "primarily for the purpose of disrupting the business
of a competitor;" or
(4) by using the domain
name, intentionally attempted to attract, for commercial gain, Internet
users to its site or other online location, "by creating a likelihood
of confusion with the complainants mark as to the source, sponsorship,
affiliation, or endorsement of the registrants site or location
of a product or service on its site or location.
22 Recall that 17 U.S.C.
§ 106 requires businesses that perform copyrighted music to first obtain
permission from the copyright owner, such as the composer, publisher,
or the agency representing the copyright owner (such as SESAC, ASCAP,
or BMI) prior to performing copyright compositions.
23 Jonathan Band of Morrison
& Foerster outlines steps that should be taken to benefit from the
DMCAs safe harbor provision for online service providers: online
service providers should (1) adopt a written policy providing for termination
of subscribers and account holders who are repeat offenders and post the
policy on the Web site; (2) designate an agent to receive notification
of claimed infringement from the copyright owner and post the agents
contact information in a publicly accessible place on the Web site; and
(3) register the designated agent with the Copyright Office according
to interim regulations at 60 Fed. Reg. 59233, along with a filing fee.
See http://www.sla.org/govt/band2html.
24 See Digital Millenium
Copyright Act, Sec. 1201. Circumvention of copyright protection systems.
25 Digital Performance Right
in Sound Recordings Act of 1995 (Public Law 104-39). See also, Regulations
amended by the Copyright Office at 37 C.F.R. Part 201. The Digital Performance
Right in Sound Recordings Act of 1995 gave record companies a limited
performance right in sound recordings (i.e. the right to bar and/or receive
statutory royalties for digital audio transmissions of recordings for
which they hold a copyright, namely, interactive transmissions, and those
for which a subscription fee was paid). The DMCA applied this right to
audio streaming over the Internet, or Webcasting, discussed infra.
26 A Webcaster must meet the following conditions
to qualify for the statutory license:
A. Pay royalties (discussed infra).
B. Sound recording performance complement:
A Webcaster may not play in any three-hour period (1) more than three
songs from a particular album, including no more than two consecutively,
or (2) four songs by a particular artist or from a boxed set, including
no more than three consecutively. This limit is called the "sound
recording performance complement." Retransmitters of over-the-air
radio broadcasts are required, upon notice, to cease retransmissions
of digital broadcasts that regularly exceed the sound recording performance
complement. For analog broadcasts, retransmissions must cease, upon
notice, if a substantial portion of the broadcast transmissions exceed
the complement.
C. Prior announcements not permitted.
Advance song or artist playlists generally may not be published. However,
a Webcaster may name one or two artists to illustrate the type of
music on a particular channel. DJ "teaser" announcements
using artists names are permitted, but only those that do not
specify the time a song will be played.
D. Archived programming. Archived programs
-- those that are posted on a Web site for listeners to hear repeatedly
on-demand -- may not be less than five hours in duration. Those that
are five hours or more may reside on a Web site for no more than a
total of two weeks. Merely changing one or two songs does not meet
this condition.
E. Looped programming. Looped or continuous
programs -- those that are performed continuously, automatically starting
over when finished -- may not be less than three hours in duration.
Again, merely changing one or two songs does not meet this condition.
F. Repeat of other programs limited.
Programs under one hour in duration that are performed at scheduled
times may be performed only three times in a two-week period, four
times if one hour or more in duration.
G. Obligation to identify song, artist
and album. When performing a sound recording, a Webcaster must identify
the sound recording, the album and the featured artist, if receivers
of the service are capable of displaying this information. This requirement
took effect October 28, 1999.
H. Prohibition on falsely suggesting
a link between recordings or artists and advertisements. A Webcaster
may not perform a sound recording in a way that falsely suggests a
connection between the copyright owner or recording artist and a particular
product or service.
I. Obligation to take steps to defeat
copying by recipient. A Webcaster must disable copying by a transmission
recipient if in possession of the technology to do so, and must also
take care not to induce or encourage copying by transmission recipients.
J. Requirement to accommodate technical
protection measures. A Webcaster must accommodate the transmission
of measures widely used by sound recording copyright owners to identify
or protect copyrighted works, if it is technically feasible to transmit
them without imposing substantial burdens on the transmitting entity.
K. Obligation to cooperate to defeat
scanning. A Webcaster must cooperate with copyright owners to prevent
recipients from using devices that scan transmissions for particular
recordings or artists.
L. Transmission of bootlegs not covered.
The statutory license is limited to transmissions made from lawful
copies of sound recordings. It does not cover transmissions made from
bootlegs or pre-released recordings (unless the performance of a pre-released
recording is otherwise authorized by the copyright owner).
M. Automatic switching of channels. The
Webcaster must not automatically and intentionally cause a device
receiving the transmission to switch from one program channel to another.
N. Transmission of copyright management
information. If technically feasible, transmissions by the Webcaster
must be accompanied by the information encoded in the sound recording
by the copyright owner that identifies the title of the song, the
featured artist and other related information (if any).
See http://www.riaa.com/weblic/wlwcast.htm.
27 Sample Webcasting agreements of BMI, ASCAP,
and SESAC are attached, with permission, at Appendix A.
28 Other Internet sites (a)
serve as a secondary transmission sites for analog radio, (b) operate
as facilitators for commercial radio stations (e.g. Broadcast.com), or
(c) operate as a blended entertainment site and offer a mix of audio streaming
and entertainment news. See Scherzer, Dov H., Statutory Fee Issues for
Online Recordings, Ent. L. and Fin., Dec. 1999, Vol. 15, No. 9, pp. 1,
4-5.
29 The RIAA has reached an
agreement with Musicmusicmusic Inc., which operates a service called RadioMoi.
Richtel, Matt, Web Sites and Recording Labels at Impasse on Fees, N.Y.
Times, Nov. 29, 1999.
30 Richtel, Matt, Web Sites and Recording
Labels at Impasse on Fees, N.Y. Times, Nov. 29, 1999.
31 The RIAA submitted a Petition
to Convene the Copyright Arbitration Royalty Panel (CARP) to the Copyright
Office in July, 1999. "When the arbitration panel convenes, it will
have six months to issue a recommendation. The Library of Congress will
have an additional four months to approve the recommendation." Scherzer,
Dov H., Statutory Fee Issues for Online Recordings, Ent. L. and Fin, Dec.
1999, Vol. 15, No. 9, pp. 1, 4-5. "Separate from the its petition,
the RIAA is continuing to negotiate voluntary license agreements with
individual Webcasters in the hopes of setting a favorable precedent."
Id.
32 Scherzer, Dov H., Statutory
Fee Issues for Online Recordings, Ent. L. and Fin., Dec. 1999, Vol. 15,
No. 9, pp. 1, 4-5.
33 The Rio portable music
player is a digital audio recording device. The Rio is a small device
(roughly the size of an audio cassette) with headphones that allows a
user to download MP3 audio files from a computer and to listen to them
elsewhere.
34 See 17 U.S.C. §1001 et seq. (P.L. 102-563,
at 4, 106 Stat. 4248).
35 Discord Surrounding Diamond
Multimedias Rio Player is Ended Through Settlement Agreement, The
Intellectual Property Strategist, Sept. 1999, Volume 1, Number 12, at
4. See generally, Houston, Randolph B. Jr., Lets Get Digital, Texas
Lawyer, Dec. 17, 1999.
36 Felch, Patricia A., Free-Lancers Victorious
in Tasini, but Impact on Electronic Media Still Unclear, e-Commerce Law
& Strategy, Nov. 1999, Vol. 16, No. 7, p. 4.
37 Id.
38 Id.
39 See Clarida, Robert W.,
Fair Use on the Web a New Ballgame, Intellectual Property Strategist,
Jan. 2000, Vol. 6, No. 4, p. 7; Slind-Flor, Victoria, Thumbnail Not Even
Tiny Infringement, Natl L.J., Nov. 30, 1999. See also Los Angeles
Times v. Free Republic, CV No. 98-7840-MMM (holding that "adding
commentary to a verbatim copy of a copyrighted work or portions thereof
does not transform the work [to a fair use], especially where the first
posting of this article . . . often contains little or no commentary.");
Shepherd, Ritchenya A., Web Site Cant Post News Stories, Natl
L.J., Nov. 17, 1999.
40 See P.L. 105-298, 112 Stat. 2827.
41 Eric Eldred founded Eldritch
Press in late 1995, and initially, Eldritch Press posted works of American
literature by authors such as Nathaniel Hawthorne and Henry James. Now,
Eldritch Press posts new works the moment they enter the public domain.
Some of the works Eldritch Press posts are out of print or are not included
in library collections, and therefore they are not obtainable by the public
in any other way. See How Long is Too Long? Recent Congressional Copyright
Giveaway Claimed Unconstitutional at http://eldred.ne.mediaone.net/pr-1999-01-12.txt.
42 See Eldred v. Reno, United
States District Court for the District of Columbia, Case No. 1:99CV00065
JLG (filed January 11, 1999). Visit this Web site to view the pleadings
in this case: http://cyber.law.harvard.edu/eldredvreno/legaldocs.html.
43 See http://www.kingkong.demon.co.uk/ccer/ccer.htm,
a site that documents all renewals of 1923 book copyrights, representing
works that the Copyright Term Extension Act keeps from the public domain.
44 Slotek, Jim, M-I-C . .
. See you real soon . . . k-e-y . . ., Toronto Sun Times, Nov. 1, 1998;
see also Naughton, John, Mickey Mouse Saved for Disney? Phew. What a Narrow
Squeak, Guardian Unlimited, May 2, 1999.
45 See, Universal Cities,
Inc. v. Reimerdes, S.D.N.Y., No. 00 Civ. 277 (LAK), (Jan. 20, 2000), and
Control Association, Inc. v. McLaughlin, No. CV 786-804, Sup. Court Calif,
(Jan. 21, 2000). In the California state court case, the Judge had caused
quite a stir by denying a temporary restraining order; apparently the
Judge initially believed that the use and information was focused properly
on just allowing the playing of DVD's on Unix systems. See, also, Godwin,
Mike, Courts Enjoin Sites That Publish DVD Decryption Software, E-Commerce
L. Weekly, Jan. 28, 2000.
46 For an indepth discussion of fair use,
see the article on fair use at the authors' Web site at http://www.internetlegal.com.
47 Spam is the name given for unsolicited
e-mail messages which flood the Internet. Spam generally consists of commercial
advertising (sometimes for adult oriented Web sites or get-rich-quick
schemes).
48 See Central Hudson Gas & Elec. Corp.
v. Public Serv. Commn of N.Y., 447 U.S. 557, 562-563, 65 L.Ed.2d
341, 100 S.Ct. 2343 (1980).
49 Cf. Sable Communications
v. FCC, 492 U.S. 115, 127-128, 109 S.Ct. 2829, 2837, 106 L.Ed.2d 93 (1989)
(there is no captive audience problem where the listener of dial-a-porn
must take affirmative steps to receive the communication).
50 See Intel v. Hamidi, Superior Court of
California, County of Sacramento, Judge John R. Lewis, April, 1999.
51 In similar cases, the
First Amendment issue was not raised. See, e.g., America Online v. IMS,
24 F. Supp. 2d 548 (E.D. Va. 1998); America Online v. Prime Data Sys.,
Inc., 1998 U.S. Dist. LEXIS 20226 (E.D. Va. 1998); America Online v. LCGM,
Inc., 46 F. Supp. 2d 444 (E.D. Va 1998).
52 See also Balestier, Bruce,
Big Fine for Spamming AOL Members, New York Law Journal, Dec. 14, 1999.
53 The Act defines the term
"unsolicited electronic mail message" as "any substantially
identical electronic mail message other than electronic mail initiated
by any person to others with whom such person has a prior relationship,
including prior business relationship, or electronic mail sent by a source
to recipients where such recipients, or their designees, have at any time
affirmatively requested to receive communications from that source."
54 Nev. Rev. Stat. 41.735
provides immunity for persons who provide users with access to a network
and applies to items of electronic mail obtained voluntarily.
55 Nev. Rev. Stat. 41.715
defines "electronic mail" as a message, a file or other information
that is transmitted through a local, regional or global network, regardless
of whether the message, file or other information is:
1. Viewed;
2. Stored for retrieval
at a later time;
3. Printed onto paper
or other similar material; or
4. Filtered or screened
by a computer program that is designed or intended to filter or screen
items of electronic mail.
56 In New Jersey, recipients
of bulk unsolicited faxes are attempting to file a class action lawsuit
under the 1991 federal Telephone Consumer Protection Act, 47 U.S.C. §227:
Levine v. 9 Net Ave., HUD-L-7965-99. See Booth, Michael, Suit Seeks Class-Action
Status For Receivers of Junk Faxes, New Jersey Law Journal, Nov. 10, 1999.
57 Cal. Business & Professions Code §17538.4
provides as follows:
(a) No person or entity
conducting business in this state shall facsimile (fax) or cause to
be faxed, or electronically mail (e-mail) or cause to be e-mailed,
documents consisting of unsolicited advertising material for the lease,
sale, rental, gift offer, or other disposition of any realty, goods,
services, or extension of credit unless:
(1) In the case of
a fax, that person or entity establishes a toll-free telephone
number that a recipient of the unsolicited faxed documents may
call to notify the sender not to fax the recipient any further
unsolicited documents.
(2) In the case of
e-mail, that person or entity establishes a toll-free telephone
number or valid sender operated return e-mail address that the
recipient of the unsolicited documents may call or e-mail to notify
the sender not to e-mail any further unsolicited documents.
(b) All unsolicited faxed
or e-mailed documents subject to this section shall include a statement
informing the recipient of the toll-free telephone number that the
recipient may call, or a valid return address to which the recipient
may write or e-mail, as the case may be, notifying the sender not
to fax or e-mail the recipient any further unsolicited documents to
the fax number, or numbers, or e-mail address, or addresses, specified
by the recipient.
In the case of faxed
material, the statement shall be in at least nine-point type. In the
case of e-mail, the statement shall be the first text in the body
of the message and shall be of the same size as the majority of the
text of the message.
(c) Upon notification
by a recipient of his or her request not to receive any further unsolicited
faxed or e-mailed documents, no person or entity conducting business
in this state shall fax or cause to be faxed or e-mail or cause to
be e-mailed any unsolicited documents to that recipient.
(d) In the case of e-mail,
this section shall apply when the unsolicited e-mailed documents are
delivered to a California resident via an electronic mail service
provider's service or equipment located in this state. For these purposes
"electronic mail service provider" means any business or
organization qualified to do business in this state that provides
individuals, corporations, or other entities the ability to send or
receive electronic mail through equipment located in this state and
that is an intermediary in sending or receiving electronic mail.
(e) As used in this section,
"unsolicited e-mailed documents" means any e-mailed document
or documents consisting of advertising material for the lease, sale,
rental, gift offer, or other disposition of any realty, goods, services,
or extension of credit that meet both of the following requirements:
(1) The documents
are addressed to a recipient with whom the initiator does not
have an existing business or personal relationship.
(2) The documents
are not sent at the request of, or with the express consent of,
the recipient.
(f) As used in this section,
"fax" or "cause to be faxed" or " e-mail"
or "cause to be e-mailed" does not include or refer to the
transmission of any documents by a telecommunications utility or Internet
service provider to the extent that the telecommunications utility
or Internet service provider merely carries that transmission over
its network.
(g) In the case of e-mail
that consists of unsolicited advertising material for the lease, sale,
rental, gift offer, or other disposition of any realty, goods, services,
or extension of credit, the subject line of each and every message
shall include "ADV:" as the first four characters. If these
messages contain information that consists of unsolicited advertising
material for the lease, sale, rental, gift offer, or other disposition
of any realty, goods, services, or extension of credit, that may only
be viewed, purchased, rented, leased, or held in possession by an
individual 18 years of age and older, the subject line of each and
every message shall include "ADV:ADLT" as the first eight
characters.
(h) An employer who is
the registered owner of more than one e-mail address may notify the
person or entity conducting business in this state e-mailing or causing
to be e-mailed, documents consisting of unsolicited advertising material
for the lease, sale, rental, gift offer, or other disposition of any
realty, goods, services, or extension of credit of the desire to cease
e-mailing on behalf of all of the employees who may use employer-provided
and employer-controlled e-mail addresses.
(i) This section, or
any part of this section, shall become inoperative on and after the
date that federal law is enacted that prohibits or otherwise regulates
the transmission of unsolicited advertising by electronic mail (e-mail).
58 The Act defines "personal
information" to include an individuals first and last name,
home and other physical address, e-mail address, social security number,
and telephone number. 1999 S. 809; 106 S. 809.
59 15 U.S.C. §6501 et seq. A copy of the
Act is available on the Federal Trade Commission Web site:
http://www.ftc.gov/privacy/index.html
60 16 C.F.R. Part 312. The Rules are available
at the Federal Trade Commission Web site, supra.
61 See Benjamin I. Berman,
Acting Secretary of the Federal Trade Commission, Federal Register Notice
announcing Public Workshop on Proposed Regulations Implementing the Children's
Online Privacy Protection Act, Supplementary Information, June 23, 1999,
16 C.F.R. Part 312, Children's Online Privacy Protection Rule at http://www.ftc.gov/os/1999/9906/kidsprivacy.htm.
62 For the official text
of the European Union Privacy Directive, see Official Journal of the European
Communities of 23 November 1995 No L. 281 p. 31. For an unofficial version,
visit http://www.cdt.org/privacy/eudirective/EU_Directive_.html.
63 See, e.g., Mosceyunas,
Anne K., On-Line Privacy: The Push and Pull of Self-Regulation and Law,
Computer Law Section Newsletter, State Bar of Georgia, July, August, September,
1999, pp. 13-15; Cranman, Kevin A., Internet and Electronic Communication
Privacy Issues: An Overview and Legislative Update, 14th Annual Computer
Law Institute, Program Materials 1999, Part 10.
64 Winn, Jane K., Digital
Signatures, Smart Cards, and Electronic Payment Systems, ICLE Fourteenth
Annual Computer Law Institute, Sept. 24, 1999, p. 22.
65 See Joint Report on Data Protection Dialogue
to the EU/US Summit, June 21, 1999.
66 Id.
67 See http://www.ibm.com/privacy/.
68 In Vault Corp. v. Quaid
Software Ltd., 847 F.2d 255 (5th Cir. 1988), the Fifth Circuit, applying
Louisiana law, held that the shrinkwrap license was unenforceable. In
this case, the Plaintiff, Vault Corporation, created software for Vault
Corp.'s software developer customers to embed in their software to prevent
their end user customers from using the software on more than one computer.
When the Vault Corporation sold its software, it included a shrinkwrap
license which was expressly authorized by a Louisiana statute and prohibited
reverse engineering of the software. The defendant, Quaid, purchased the
software and reversed engineered it. The Fifth Circuit held that the shrinkwrap
license and the related statute were unenforceable because they were "pre-empted"
by copyright law. The Court's holding implies that if pre-emption does
not apply, then the shrinkwrap license is enforceable. Most courts that
have decided the issue have held that agreements prohibiting reverse engineering
and disclosure of confidential information are not pre-empted by the Copyright
Act because they involve an agreement between private consenting parties,
and therefore are different from copyright which is imposed by statute.
See, e.g., Computer Assoc. v. Altai, 982 F.2d 693 (2nd Cir. 1992).
69 See, e.g., Feist Publications, Inc. v.
Rural Telephone Co. Serv., 499 U.S. 340, 111 S. Ct. 1282, 113 L.Ed. 2d
358 (1991). For additional materials on copyright law, see the writers
law firm Web site at http://www.internetlegal.com. There is some concern
among commentators that to allow unlimited use of shrinkwrap and clickwrap
licenses to protect material not otherwise protected by copyright law
could vitiate the copyright fair use doctrine.
70 This case dealt with the enforceability
of a limitations of remedies clause contained in a shrinkwrap license.
71 See O.C.G.A. §10-12-2.
72 A "secure electronic
signature" is defined as "an electronic or digital method executed
or adopted by a party with the intent to be bound by or to authenticate
a record, which is unique to the person using it, is capable of verification,
is under the sole control of the person using it, and is linked to data
in such a manner that if the data are changed the electronic signature
is invalidated." O.C.G.A. §10-12-3.
73 The Act provides, in Section 106, Legal
Recognition of Electronic Records, Electronic Signatures, and Electronic
Contracts:
(a) A record or signature
may not be denied legal effect or enforceability solely because
it is in electronic form.
(b) A contract may
not be denied legal effect or enforceability solely because an
electronic record was used in its formation.
(c) If a law requires
a record to be in writing, or provides consequences if it is not,
an electronic record satisfies the law.
(d) If a law requires
a signature, or provides consequences in the absence of a signature,
the law is satisfied with respect to an electronic record if the
electronic record includes an electronic signature.
See UETA Sections 201, 301, and 401(a) (1998
Annual Meeting Draft); Uncitral Model Articles 5, 6, and 7.
74 A copy of the proposed Act is available
online at www.law.upenn.edu/library/ulc/ulc.htm
75 The National Conference of Commissioners
on Uniform State Laws (NCCUSL) and the American Law Institute (ALI) are
responsible for overseeing updates to the Uniform Commercial Code. In
1995, a committee was formed to draft a separate UCC article to specifically
address software licensing and electronic commerce. Various versions have
been proposed and debated. The goal is to propose a version that most,
if not all, of the state legislatures will adopt.
76 UCITA was approved by the National Conference
of Commissioners on Uniform State Laws (NCCUSL) at its annual meeting
in Denver at the end of July, 1999. Foster, Ed, UCITA Author Does Some
Moonlighting for Money, Courtesy of Microsoft, InfoWorld: The Gripe Line,
Oct. 11, 1999.
77 Graff, George L., Controversial Computer
Act Offers Major Innovations: Proposed Uniform Statute for The Information
Age Is Approved, Computer Law Strategist, Aug. 1999, Vol. XVI, No. 4.
78 Id.
79 Cassidy, Padraic, Attorneys General Object
to Law Regulating Online Transactions, New Jersey Law Journal, Dec. 21,
1999.
80 See also http://www.ll.georgetown.edu/allwash/UCITA2html
81 For further analysis, see Koppel, Nathan,
Cyber-Ad Jurisdiction Isn't Automatic, Texas Lawyer, Sept. 27, 1999.
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